Marketing Magic!

A couple of months ago I was given the fantastic opportunity of some paid work here at the castle, doing marketing, advertising and looking after the social media pages for the castle. This is such a brilliant opportunity for me to learn another important area of running a trust property, and of course the money doesn’t hurt, just in time for Christmas shopping!

Our Christmas theme

It has been quite a challenge as the work is not like anything I have done before, but I have really started to enjoy the work, the more so the more I get to grips with it. This new aspect of my work here at Powis involves looking after the facebook and twitter, which I was already pretty au fait with, creating posters, flyers and leaflets and distributing them, writing press releases and communicating with local press and companies that we could work with to advertise what is happening here. It is also going to be part of my role to maintain the Powis Castle web-page, so my next task will be to learn how to use what we call ‘nurture’, the National Trust web design software.

Santa is coming to Powis Castle

Making posters is good fun now I have wrapped my head around the software. There is an online system that we use which has templates for everything from posters and leaflets to adverts in all sizes and shapes. There is a picture library specific to each property on the program, and it links directly to National Trust Images which is very useful. The most challenging part is coming up with the text! Although it is sometimes frustrating that we are somewhat limited, in order to ensure a uniform look through out the Trust, the system is quick and easy to use. This is great because we have so many events coming up at the moment I seem to have been making hundreds of posters.

Powis Castle Lunch Club

I did my first poster mail-out the other day and co-wrote a press release which has been sent to all the local newspapers. It is all very exciting and very grown up too!! I have put links to some of the posters I have made throughout the text, do have a look and if it catches your fancy the castle is open everyday for the rest of the year, except Christmas day, I’m not sure how I’d feel about working that one! And if I haven’t mentioned it already the castle is looking fabulous thanks to our Fairy Tale takeover!

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